It is a big deal as cases spread.
“The Secretary of Health and Human Services Robert F. Kennedy Jr. says measles is not a deadly disease. Last week he attended a funeral for a measles victim in West Texas. And what does a measles outbreak cost? Why supporting vaccination programs saves money for taxpayers.”
I assume they’ll stop counting measles cases, just like COVID that is very much with us. https://covid.cdc.gov/covid-data-tracker/#datatracker-home